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Competitive intelligence

Competitors Dashboard

A live read on what every competitor is posting, and what it means.

Built in-house for a content team
The problem

The team was tracking competitors by hand in a Google Sheet. Someone would open dozens of profiles across Twitter and Instagram every few days, paste links and numbers into rows, and try to eyeball what was working. By the time a pattern was obvious, the moment had passed, and a post going viral was usually noticed a week too late.

The approach

The dashboard does the watching. It pulls every format from 50 accounts across Twitter and Instagram, reads each post for theme and traction, and surfaces what is rising before it peaks. When a rival post breaks out past its normal numbers, the team gets an instant alert. The Google Sheet is gone, and the team walks in with a shortlist of ideas already sorted by what is working.

How it runs

Walk the pipeline

Click through each stage to see what the system does and what the team gets back.

Stage 1 of 6

Watch every account, all the time

It pulls new posts from 50 competitor accounts across Twitter and Instagram, in every format, on a schedule. Nobody opens a tab or touches a spreadsheet.

50 accountsacross X + Instagram
What changed

9 hrs

saved per week, per team

50

accounts watched without a human

Daily

brief plus instant breakout alerts

The win was never the dashboard. It was the nine hours a week that stopped going into a spreadsheet and started going into work that drives revenue. The team trades manual tracking for a daily read on what is working, catches the breakouts the moment they happen, and spends the time it gets back on making the content.

Scheduled scrapingLLM analysisTrend rankingTraction alertsSlack delivery

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